A survey done by a research firm named Changewave shows that the iPad is quickly closing in on the Kindle in the e-reader market. The survey of more than 2,800 consumers showed the Kindle leading by 47 to 32 percent, which is markedly lower than its 62 to 16 percent lead in the last survey.
Additionally, the same survey showed that 75 percent of iPad users are very satisfied with their e-reader, while some 54 percent of Kindle users are very satisfied with their device. Almost all Kindle owners (93 percent) use their device to read books, while those with iPads are 5 times more likely to read digital newspapers, blogs and magazines.
Among those surveyed, 42 percent responded that they would likely buy an iPad in the next 90 days to use as e-reader. Only 33 percent responded that they would get a Kindle.
Read more about the survey here
Among those surveyed, 42 percent responded that they would likely buy an iPad in the next 90 days to use as e-reader. Only 33 percent responded that they would get a Kindle.
Read more about the survey here
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